Warhol the Brand

Andy Warhol began his career as a commercial artist in the 1950's becoming one of the highest paid freelance artists in New York. Since then, Warhol blurred, if not destroyed the borders between Fine and Commercial Art.

As we know he would use commonplace supermarket brands such as Campbell's and in latter years Warhol became the brand himself.

Having created that brand, he was happy to exploit it, delighting in his role as a model in advertising campaigns for Pioneer, TDK, Vidal Sassoon, Braniff Airlines and naturally, Polaroid.

In this exhibition we look at how brands have featured not only through Warhol's career, but also how the Warhol brand effected the artist's reputation and market value during his lifetime and posthumously.